Tracey D. Brown is Senior Vice President of Operations and Chief Experience Officer. A member of the company since October 2014, Tracey is responsible for creating meaningful member experiences, directing member strategy, marketing & branding, go-to-market execution, data & analytics and membership operations.
Tracey brings more than 25 years of experience in driving global business growth, leveraging data to connect consumers with brands and creating omni-channel experiences to escalate customer loyalty. Prior to joining Sam’s Club, Tracey was Chief Executive Officer and Managing Director of RAPP Dallas, a data driven integrated marketing agency. Prior to RAPP, Tracey served as Chief Operating Officer for direct marketing agency Direct Impact where she coordinated strategic, tactical and overall company operations. Previously, Tracey was Director Worldwide Consumer Marketing for AMD where she drove global marketing and demand generation activity around the world, including China, India, Russia, France, Spain, Italy & Japan. Early in her career, Tracey served in leadership positions at American Express, Proctor & Gamble and Exxon Mobil.
Tracey earned a Bachelor of Chemical Engineering degree from the University of Delaware and a Masters of Business Administration from Columbia Business School in New York. She resides in Northwest Arkansas with her husband and daughter.