Sam’s Club just redefined true affordable luxury! If you're among of the 64% of Americans who wear eyeglasses, you win.

We're making room for more luxury brands in our more than 530 Optical Centers across the country. Our goal is to not only help members save money, but get on trend. I’m talking about an amazing variety of new designer frames from L.K. Bennett, Columbia, Bijou de Paris and Sophia Vergara. Plus, the prices are amazing - with complete pairs of glasses starting at just $59, including anti-reflective lenses.

These new designer styles have been selected from all over the world, including Italy, London, Portugal, and some of the frames are made right here in the United States. And, in the months ahead, we’ll be adding even more brands so stay tuned!

We have something for everyone - whether it’s a pair with the classic double bar or a 3 layer acetate in trendy colors. Frames are a fashion accessory, and there's no reason why you can’t have multiple pairs, especially with our savings!

We’re so excited about getting the news of these big changes out to our members that we’ve teamed up with Bill and Giuliana Rancic. What better celebrity duo to represent Sam’s Club Optical and these amazing changes than this fashion-loving couple?

But that’s not all. We’re also introducing our own Member’s Mark line of eyewear, starting at $79 for a complete pair. Kids can get in on the deals as well by upgrading to impact-resistant lenses – and our simplified buying process makes it easy to see your total cost up front. So, no surprises at checkout.

You really have to see it to believe it! Stop in and experience why Sam’s Club Optical is now your best-kept secret for affordable luxury.

Download b-roll of the Sam's Club optical department and new designer frames here.