Hero Hours

Published on April 15, 2020 and last updated on April 19, 2021

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Editor’s Note: Hero Hours for first responders and health care workers have been updated as of April 2021. These early hours will only be offered on Tuesdays from 7 a.m. to 9 a.m. local time, going forward. We know this was an impactful service to your community and we are proud to be able to continue this service with this new schedule.

Original story below:

April 14, 2020

By Lance de la Rosa, Executive Vice President and Chief Operating Officer, Sam’s Club

Mr. Sam once said that the best ideas come from our associates and we believe this to be true now more than ever.

Previously a few of our clubs invited healthcare workers and first responders for early shopping hours with our associates. What an act of kindness and consideration for those on the front lines! It’s inspiring to watch the ways our associates serve those around them.

Our heroes (Sam’s Club associates) can shop the club early every Sunday from 8 a.m. – 10 a.m. and we’re following the lead of those thoughtful clubs by expanding the audience for this shopping period to include healthcare workers and first responders.

On that note, we are announcing today that first responders and healthcare workers will be welcomed chainwide into our clubs for special shopping hours on Sundays from 8 a.m. – 10 a.m. These Hero Hours will kick off Sunday, April 19 and continue until further notice. All shoppers entering clubs will be provided with a mask for safety.

Most importantly I want to thank all our heroes, healthcare workers, first responders and our associates for all you’re doing and the way you’re helping our communities.

  • Sams Club Associate shopping with face mask
    Sams Club Associate shopping with face mask
  • Sams Club associate cleaning the cash register with a face mask
    Sams Club associate cleaning the cash register with a face mask
  • Sams Club Associates in Mask
    Sams Club Associates in Mask

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