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Merchants Work Together to Bring Sweet, Trendy Treat to Sam’s Club Café Menu

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Sam's Club Café Offering New Twix Sundae Featuring the Twix Shaker for Limited Time

Oct. 15, 2021

You no longer have to choose left or right. We’ve got a new ‘shaker’ full of flavor that blends all the things you love about Twix and then some.

Loren Murry is the Merchant behind the Twix Shakers Seasoning Blend. She said she wanted to build on the success of the Cinnamon Toast Crunch Cinnadust that took Members by storm in 2020.

It was a new way to think about cinnamon sugar, and our first venture into sweet spice blends. It went viral! So, we wanted to bring a new flavor to spice this year that was a play on caramel indulgence. Who could do a better job of bringing left and right Twix together than Sam’s Club?
Loren Murry, Merchant at Sam's Club

Murry said she hopes Members are inspired in the kitchen to try something new.

"They really can bring that milk chocolate, caramel, and cookie flavor to all kinds of recipes," she said. "You can make everything taste like candy! You can use it on ice cream, milkshakes, popcorn, cookies, yogurt, coffee, and pancakes to name a few. Mix it in, sprinkle it, or pour it on! I’m excited to see how our Members use it."

If you’re looking for some inspiration, check out the Twix Sundae in the Sam’s Club Café. The café’s newest menu item features decadent layers of vanilla frozen yogurt, caramel, and Twix Shaker seasoning, of course!

"A fellow merchant reached out and suggested using the Twix Shaker in our café," said Danaielle Trammell, Senior Merchant in Sam’s Club Café. "From there I decided it would fit perfectly with our vanilla frozen yogurt and caramel sauce. We tried it out at a local club and were pleased with the results. If you love Twix, you must try it. You owe it to yourself because we all deserve a treat!"

A great example of merchants working together to help provide our members something special, and in this case delicious too!

"Our members expect and deserve special when they come to the club, so by partnering with other merchants, members can have special and buy special," Trammell said.

You can find the Twix Sundae at all Sam’s Club locations for $1.58. It will only be available in October.