By Tony Rogers, Chief Member Officer, Sam’s Club
Earlier this season, we announced plans to Bring the Merry to our members all season long, and today, we’re announcing the latest way we plan to delight them this season. The 2020 holiday season wasn’t exactly full of celebration, but that’s all about to change in 2021. In partnership with Laugh Out Loud’s LOL Studios, Sam’s Club and Kevin Hart are teaming up to "crank up the holidays to 11" this holiday season.
This campaign kicks off today on social media. In the first of a series of fun social video takeovers produced by LOL Studios, Kevin stars as "manager" of Sam’s Club to bring quality gifts, décor, food and convenient shopping to Sam’s Club – all of which already exist, of course, but remember we said we’re cranking it up a bit.
But there’s a catch… you must be ready for more. That’s because there are MORE surprises with Kevin Hart, so members will never know where he will pop up next or what he will do – both in the clubs, on Sam’s Club social media channels or on SamsClub.com. So you’ll just have to check them all out.
Of course, this partnership with Kevin Hart and Laugh Out Loud is just one of many ways Sam’s Club is "Bringing the Merry" to members this holiday season.
Our membership has reached record levels, and our members are telling us it’s ‘game on’ this Christmas, maybe like never before. We’re excited to be bringing members this fun experience with Kevin Hart, along with twice the number of savings events compared to last year; a new direct-to-home wine program; higher quality gifts, food, décor and more; and of course, convenient ways to shop that can help members save time, like curbside pickup, same-day delivery with Instacart and Scan & Go.
