We lowered the cost of our member favorite hotdog combo in our cafes from $1.50 to $1.38, hence the headline. A dime and two pennies might not seem like much and we tend to agree – when it comes to one transaction on one hotdog combo. But there’s a bigger story at play here. This is a signal. It’s indicative of the journey we’re on – to make the Sam’s Club membership the most valuable subscription you have. And in this case, that means working it twelve cents at a time.
Our members already loved our $1.50 hot dog combo. The quality is there - the Member’s Mark Beef Franks are highly rated (4.7 stars) and are the #1 selling hot dogs in our clubs. They’re so popular we also sell them in the coolers so members can enjoy them at home.
But it’s our job to work on behalf of our members and continue to increase the value. That’s the power of the warehouse model. And lowering the price by twelve cents on a member favorite item is just another way to show we care about every penny (literally) they spend with us and to show our commitment to delivering great quality and value – one hot dog combo at a time!
